In the world of digital advertising, Google Ads and Facebook Ads are two of the most widely used platforms. Together, they dominate the online advertising companies, with Google holding a market share of around 28.9% in digital advertising spend, while Facebook (now Meta) commands roughly 23.4%, acc

Search Engine Optimization (SEO) has become an essential tool for businesses of all sizes and industries. The role of SEO in Business-to-Business (B2B) marketing, in particular, has seen significant growth in recent years. According to a 2023 report by Statista, global spending on digital advertisin